6 Twitter Tips That Sell Books

Here are six ways authors can use Twitter to create excitement for their books: Tell your followers what you’re writing, and ask them what they’d like to see included in the book. If they feel a part of it, they’ll … Continue reading

Does Social Media Confuse You?

Social media can make you crazy, especially Facebook. It’s one of those sites that gives you, I’m guessing, more than 50 ways to connect with your friends and fans. Because it’s one of five social media sites where I suggest … Continue reading

How to Deliver the Perfect Pitch to Journalists, Broadcasters & Bloggers and Hit It Out of the Park

If you want publicity, don’t even think about using the “spray and pray” technique of pitching a one-size-fits all idea to several dozen journalists and bloggers, most of whom have very different audiences. Doing just 15 minutes of research BEFORE … Continue reading

4 Secret LinkedIn Power Tools that Virtual Assistants Can Use

LinkedIn expert Wayne Breitbarth says there’s a new tool you can use to connect with journalists almost instantly, and email them without spamming. He sent one email to 10 radio talk show hosts and, within 24 hours, got 2 bookings. He recommends a … Continue reading

12 More Ways to Avoid Missed Opportunities on the New & Improved Facebook

Just when you start feeling comfortable with the latest round of changes to Facebook, along comes another series of new features that can throw you into a tailspin. Like me. For example, I voluntarily converted to the new format rather … Continue reading

Spank the dog, The Publicity Hound that is

It’s Joan Stewart’s a.k.a The Publicity Hounds birthday and she is blowing out 59 candles on the cake. There’s an old tradition that says the birthday person should get a birthday spanking–one light pat on the behind for every year. … Continue reading

My Gift to you via The Publicity Hound

It’s time for Joan Stewart’s annual Christmas, Hanukkah and New Year’s gift to you. “The Best of The Publicity Hound’s Tips of the Week of 2010” includes the best 25 tips from this year’s newsletter, or tips that generated the … Continue reading

A business page worth emulating on Facebook

I can across a business page on Facebook today that is quite nice. Not only aesthetically, but also from a business standpoint. I get quite a few emails from artist, songwriters and other internet business owners on who to use … Continue reading

50+ Places Online to Promote Your Live & Virtual Events to Reach Your Target Market & Pull Sell-out Crowds

If you’re doing publicity for an upcoming live or virtual event, from teleseminars and book-signings to concerts and black-tie charity fund-raisers, and you’re relying on the same old media outlets and websites to promote them, you’re leaving money on the … Continue reading

Blogging for Business

When to know when blogging is paying off  for your business…that is the $64,000 question. I recently had a chat with a client with  who stated she wanted to pull the plug on her blogs. My first thought was WAIT! … Continue reading