How to Use Twitter Lists to Generate Business

If you’re active on Twitter, you’ve probably seen at least one reference on your own profile page to Twitter lists. They’re a powerful way to categorize Twitter users according to their area of expertise, or the topics of their tweets and then, once … Continue reading

Subject Lines That Scream “Open!”

Here’s some really bad advice that the so-called PR experts dispense: Your email pitches to journalists and bloggers should be as short as possible. No more than three or four words. Why is it bad advice? Because it forces people … Continue reading

When is the best time to pitch the media?

News is breaking all around you. When you’re the local angle to a national story, or you can comment on the hot topic of the day, TV producers, daily and weekly newspaper reporters, and bloggers will practically be begging to … Continue reading

How To Plan Ahead For Your Digital Demise

I received a call this morning from one of my clients, Anne Roos of Celtic Harp Music. She mentioned a radio broadcast from NPR that she had listened to. It aired on June 9, 2010. The subject matter was very … Continue reading

Where You Can Measure Your ROI on Facebook

This is an ongoing conversation. How does one measure their ROI on Facebook? Facebook has provided a tool in which we can measure our ROI on Facebook if you have a fan page.  I can go into my fan page … Continue reading

The Simplicty of Social Networking

Last week one of my clients came to town. What a week she picked too! She is from Annapolis and her timing was impecible. We had sunny skies and they got 4 feet of snow. She is a fairly new … Continue reading

Facebook for Artists, Beyond Beginners

I was recently a guest panelist on The smARTist Telesummit with Ariane Goodwin.  It was truly an inspiring experience. My presentation was titled, Facebook for Artists, Beyond Beginners which included a 17 pages of illustrated handouts with easy, step-by-step instructions. … Continue reading