6 Twitter Tips That Sell Books

Here are six ways authors can use Twitter to create excitement for their books: Tell your followers what you’re writing, and ask them what they’d like to see included in the book. If they feel a part of it, they’ll … Continue reading

Does Social Media Confuse You?

Social media can make you crazy, especially Facebook. It’s one of those sites that gives you, I’m guessing, more than 50 ways to connect with your friends and fans. Because it’s one of five social media sites where I suggest … Continue reading

How to Deliver the Perfect Pitch to Journalists, Broadcasters & Bloggers and Hit It Out of the Park

If you want publicity, don’t even think about using the “spray and pray” technique of pitching a one-size-fits all idea to several dozen journalists and bloggers, most of whom have very different audiences. Doing just 15 minutes of research BEFORE … Continue reading

Serenity VA Tweets of the Week—10 PR stars reveal secrets for social media success in 2013

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these,  follow me on Twitter. Six Ways In Which Twitter Eclipses Facebook. http://bitly.com/Vuybv1 5 Bloggers to Watch in 2013. http://bitly.com/WggH5d 8 YouTube Channels for … Continue reading

12 More Ways to Avoid Missed Opportunities on the New & Improved Facebook

Just when you start feeling comfortable with the latest round of changes to Facebook, along comes another series of new features that can throw you into a tailspin. Like me. For example, I voluntarily converted to the new format rather … Continue reading

Spank the dog, The Publicity Hound that is

It’s Joan Stewart’s a.k.a The Publicity Hounds birthday and she is blowing out 59 candles on the cake. There’s an old tradition that says the birthday person should get a birthday spanking–one light pat on the behind for every year. … Continue reading

Subject Lines That Scream “Open!”

Here’s some really bad advice that the so-called PR experts dispense: Your email pitches to journalists and bloggers should be as short as possible. No more than three or four words. Why is it bad advice? Because it forces people … Continue reading

When is the best time to pitch the media?

News is breaking all around you. When you’re the local angle to a national story, or you can comment on the hot topic of the day, TV producers, daily and weekly newspaper reporters, and bloggers will practically be begging to … Continue reading

Where You Can Measure Your ROI on Facebook

This is an ongoing conversation. How does one measure their ROI on Facebook? Facebook has provided a tool in which we can measure our ROI on Facebook if you have a fan page.  I can go into my fan page … Continue reading

The Gift That Keeps Giving

Every year, Joan Stewart, a.k.a., The Publicity Hound gives out a free ebook. It is from her newsletter “best of”. This year, its ” The Best of The Publicity Hound’s Tips of the Week-2009“ What is so unique about this … Continue reading