Serenity VA Tweets of the Week–How To Use Twitter For Business

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @SerenityVA on Twitter. How To Use Twitter For Business Learning how to use Twitter for business comes down to knowing how to … Continue reading

SerenityVA Tweets of the Week-11 Social Media Statistics You Should Have Known Yesterday

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @SerenityVA on Twitter. 11 Social Media Statistics You Should Have Known Yesterday Although they’re not hard to come by, we’ve identified some … Continue reading

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5 Questions to Prepare in and Interview with Reporters

redphoneIf you want to get your message across in media interviews, you can tip the odds in your favor by giving the reporter or radio talk show host a list 10 questions that you’d like to be asked.

That’s a common practice for authors when they are being interviewed by radio hosts. Some reporters will use them, some will use them as a starting point and jump off to whatever interests them (which is good for both of you) and some won’t look at them because they have their own ideas (which is fine too). Think of these questions as a FAQ. Here are examples:

  1. Why did you write this book?
  2. How does your book differ from other books on this topic?
  3. What is one key point from the book?
  4. What is one thing you should do?
  5. What is one thing you should not do?

That’s just for starters. Use your own creativity to take these examples and personalize them.

If you’d like to brainstorm with Dan Janal of PR Leads, check out the info on his website.

Click here for info on PR Leads and their consulting services.

If you mention this newsletter article, I’ll cut the rate from $300 to $175 for an hour-long session. This offer expires on July 1, 2014, but you can use your purchased time any time in the next 12 months.

 

***Dan Janal, author of “Reporters Are Looking for YOU!” helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to PRLeadsPlus.com or call Dan at 952-380-1554.***

Serenity VA Tweets of the Week– Why Social Media Optimization May Perform Better Than SEO

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Research: Why social media optimization may perform better than SEOAny online marketer will tell you that keywords still play … Continue reading

Serenity VA Tweets of the Week–Social Media KISS for Authors

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 21 Ways Rich People Think DifferentlyWorld’s richest woman Gina Rinehart is enduring a media firestorm over an article in … Continue reading

How to Deliver the Perfect Pitch to Journalists, Broadcasters & Bloggers and Hit It Out of the Park

If you want publicity, don’t even think about using the “spray and pray” technique of pitching a one-size-fits all idea to several dozen journalists and bloggers, most of whom have very different audiences. Doing just 15 minutes of research BEFORE … Continue reading

When is the best time to pitch the media?

News is breaking all around you. When you’re the local angle to a national story, or you can comment on the hot topic of the day, TV producers, daily and weekly newspaper reporters, and bloggers will practically be begging to … Continue reading