Here are six ways authors can use Twitter to create excitement for their books:

1. Tell your followers what you’re writing, and ask them what they’d like to see included in the book. If they feel a part of it, they’ll be more encouraged to buy it.
2. Push followers to your Pinterest boards. Fiction writers, create a board around products that one of your main characters would love using. How-to authors, create boards on how to solve a specific problem that’s the topic of your book.
3. Tweet your book as you’re writing it. Create excitement for the book by letting followers know about things like an expert or celebrity who has agreed to be interviewed for the book, or that your press kit is complete, or that you’ve lined up four more book signings.
4. Fiction authors, for one day, write tweets in the voice of one of your characters. You can really have fun with this.
5. Schedule a Twitter chat about the topic of your book, and answer readers’ questions. Set it up at TweetChat using their simple three-part process.
6. In every tweet related to your book, use a hashtag, which is the symbol # followed by a word, or a few short words, from the title of your book. This lets people follow the conversation.

Joan Stewart, aka, The Publicity Hound, will be sharing dozens more tips like these when she is the guest expert from 4 to 5 p.m. Thursday, March 28, on the webinar “How to Use Twitter to Sell More Books.” It’s hosted by me and part of a 10-part series on “Social Media KISS for Authors.” KISS stands for “keep it simple and serene.”

I was the guest expert during the first three webinars that concentrated on Facebook profiles for authors, how to create your Facebook page to sell more books, and how to market your books on Facebook. The content rocks. And if you THINK you know Facebook, you’ll be amazed at what I am teaching.

Register for her session, or the entire 10-part series.