Serenity VA Tweets of the Week–Twitter Partners with Google

Posted on by February 24, 2015

Twitter bird announceHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @SerenityVA on Twitter.

#Twitter Partners with #Google: What You Need to Know by @VerticalMeasure ow.ly/JlMIq #SEO

@Bookgal brings us tip 43 in a series of 52 ways to market your book! ow.ly/JlMp4 #bookmarketing

How to Get Featured in #Mashable by @larrykim ow.ly/J9fQq

How to Set Up Multi-Product Ads on #Facebook [Quick Tip] ow.ly/JhYs5

The Two Sides of #SEO for Book Publishers ow.ly/JhYmd

How to Create Your Guest #Blogging #Strategy [with a 5 step template] : @problogger ow.ly/JhVXR

4 Steps to Create Share-Worthy #Content for Social Media ow.ly/JhYjE

This Week in #ContentMarketing: A Net Neutrality Win | Stop Talking So Much About Yourself ow.ly/J8M24

10 Blog Ideas for When You’re Stumped ow.ly/JclAn #bloggingforbusiness #bloggingtips

Website Tools that Will Maximize Your Engagement ow.ly/J8FyO #mondaymemo via @SusanGilbert

 

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Serenity VA Tweets of the Week–Twelve WordPress Plugins That Boost Your Content Marketing Efforts

Posted on by February 11, 2015

Twitter bird announceHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @SerenityVA on Twitter.

RT @FX_Digital: Twelve WordPress Plugins That Boost Your Content Marketing Efforts tinyurl.com/kumz5k7 #contentmarketing

9 Tips for Writing Copy for Social Media that Gets Shared buff.ly/18LN3Te #smm

Get others to write your blog for free (via @amabaie) goo.gl/b8CiX2 #blogging via #sbzclub

5 #Event PR #Mistakes Every Newbie Makes via @webmoves_net @PublicityHound ow.ly/ICAbW

10 Sites for Free, Non-Cheesy Stock #Photos ow.ly/ICEml Written by @CarlyStec

How To Get Influencers To Notice You by @Bookgal via @FutureofInk #bookmarketingtip goo.gl/5oMr6b via #sbzclub

The Six Biggest Benefits of Blogging For Your Business ow.ly/IJxuo #businessblogging

7 Writing Strategies to Boost Traffic on Your #Blog ow.ly/IJCuq

Increase #Business #Blog Traffic With These 5 Tips ow.ly/IJyUH

Is Twitter Killing YouTube? 5 Top Reasons You Should Prioritize #Twitter ow.ly/IJBAC

 

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8 Ways to Build and Launch a Blockbuster Product

Posted on by February 4, 2015

Following just these 8 simple steps, and lathering, rinsing, and repeating you can go from zero to a thriving seven-figure business with hundreds of joint venture relationships.

  1. How to immediately implement the “New Paradigm” and start generating profits by this time next week.
  2. Why Risk-Free product creation is the ONLY way to go if you want your business to succeed in the next few years.
  3. The reasons why selling BEFORE you build your product leads to higher sales, better conversions, and higher profits.
  4. The quick and inexpensive way that all-but guarantees your next product launch will be a breakthrough success
  5. A reliable, predictable and repeatable framework for launching just about ANYTHING (product, service, online course, book, etc.)
  6. A goldmine of ready-to-execute strategies to tap into what your audience wants, and more importantly, what they’re willing to BUY.
  7. The proven, more collaborative way of closing sales that completely obliterates the high-pressure, sleazy tactics that we’ve all grown highly suspect of.
  8. How to launch EXPLOSIVELY with profits and conversion rates that leave your peers (and competitors) baffled.

Over the past 3 years, Danny has built Firepole Marketing from nothing to a 7-Figure Leader in the Online Marketing Education Industry, with multiple block-buster products that have helped thousands of people create success and freedom online.

Now, for the first time, he’ll teach you the entire step-by-step process that he developed and used to launch blockbuster products that routinely gross as much as six figures before even launching, and seven within a couple years of launch.

Don’t miss this opportunity, because it won’t come again for a long time.

Product Creation Webinar 2015-02-04 08-12-49

I’ll see you on this FREE call.

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Serenity VA Tweets of the Week–21 Rules for Content Marketers

Posted on by February 1, 2015

Twitter bird announceHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @SerenityVA on Twitter.

21 Rules for Content Marketers

The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

10 Reasons Why You Should Have An Active Business Blog

Does Your Blog Pass the Blink Test? 3 Critical Blog Must Haves

500 Top-Tier Publishers Tell You What They Want from Content Marketers

7 Powerful Stats That’ll Make You Better at Content Marketing

Four Tools for Solopreneur Time Management

40+ Social Tools for Personal Branding Success

Authors: Plan Your Marketing with a Content Calendar

Publicity Tips–PR Services on a Budget

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Serenity VA Tweets of the Week–How To Use Twitter For Business

Posted on by January 14, 2015

Twitter bird announceHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @SerenityVA on Twitter.

How To Use Twitter For Business
Learning how to use Twitter for business comes down to knowing how to start using a SMARTER feed. Your feed is what people see, it’s what people follow, and if done right, your Twitter feed will make it much easier for you to grow your business or your brand. When a new customer or potential customer lands on your Twitter page you want them to see, a nice image, a nice clean header image and you want them to see an ACTIVE FEED.

Top SEO Analytics tools for 2015
Looking to launch your campaigns to the next level? Here are some tools to look at including SEO metrics, social media metrics, and link building tools.

4 Ways to Create an Engaging Blog Experience
If you haven’t evaluated your blog design in a while, it’s time to take a look. Find ways to incorporate these trends to make your blog easy to navigate, mobile-friendly, personalized and interactive. All of these elements will drive engagement with your content from your target audience.

How to get over your fears of posting, blogging and sharing about your business
Why would I talk about fear instead of Facebook or Twitter? Wouldn’t my readers like to read about the next greatest tip for Pinterest? Here’s the deal. Most people I meet think if they know Facebook, Twitter or Pinterest their business will take off. The truth is – it won’t.

What PR pros can learn from successful pitches
With today’s journalist shouldering more responsibility than ever before, it’s essential to master the art of pitching stories. Your pitches must immediately grab the attention of the targeted journalist if you want to get noticed and get coverage. Of course, not every pitch is going to be successful. Truthfully, many of your pitches will be met with radio silence. That’s okay. It’s inevitable. It doesn’t mean you wasted your time crafting what you hoped was the perfect pitch.

How to Set Profitable Pricing
After investing hours researching your new business idea, it is easy for the new entrepreneur to forget that the essence of business is not how eye-catching your business card is or how well-organized your home office appears.

The Nancy Reagan Approach to Content Marketing
Google has long since rolled out the red carpet for Panda 4.0, its newest algorithm update that weeds out thin, insubstantial, spammy content and press releases, sites that are keyword-heavy and contain out-of-context links, and instances of gross duplication.

How To Create A Content Marketing Plan That Quadruples Your Leads
There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots.

2014 Action Item: Did Marketers Master Blogging?
We’ve all seen company blogs dash out of the starting gate like an Olympian sprinter. Then it’s a slow jog. A walk. A crawl. And, finally, a death. It stops entirely, and your latest blog post is from the days of the Bush Administration.

How to Start a WordPress Blog in 5 Steps
You decided to start a blog and you heard that WordPress is the easiest blogging platform to go with. Before that you had spent some serious thought into it as you are aware that blogging is a full time job.
It didn’t take you long before you decided to go through the path like most of us bloggers do; you know, starting a blog and finally, become a blogger. Here are 5 tips you need to know before starting a brand new blog
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Serenity VA Tweets of the Week–Blog Post Writing Tricks To Supercharge Your Motivation

Posted on by January 8, 2015

Twitter bird announceHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @SerenityVA on Twitter.

Blog Post Writing Tricks To Supercharge Your Motivation
If business blogging keeps falling to the bottom of your to do list and never gets done, use some or all of these strategies to spark your motivation.

What were the worst PR scandals of 2015? A look back on the year’s mishaps:
Invariably, each year brings its share of PR crises and scandals, and 2014 was no exception. This year had a robust number of meltdowns, PR debacles and downright embarrassing episodes among some of the globe’s most recognizable brands. Here’s a partial list of some of the year’s worst PR crises.

What are the New Social Media Tools for This Year?
Here are 4 resources to help you improve your social media marketing and visibility online.

6 Tips for Managing PR Activity Time for Profitability and Efficiency
Small PR agencies, particularly, are given to servicing their clients until the job is done. The operative words, here, are keeping clients happy, and keeping clients, period.

What are Your Blogging Resolutions for 2015?
Well here we are again, folks – the start of a new year. The time when we’re usually bursting with motivation and promises to not repeat the mistakes of the past. I know I’ve learned a lot in the last 12 months (especially my bad habits, which I’ve vowed to ditch in 2015!)

So Why Should Smallbiz Be Using Social Media? [BECAUSE IT WORKS]
The most prominent reasons Small Business should be using social media are responding to customer questions, networking and education… but there’s more. To date, most small businesses have not been looking to help build the sales funnel through these channels.

How to get more sign ups on your newsletter list!
Make sure your subscribe form is visible on your homepage and on every page of your website: Ideally a subscribe form should be on the right hand side of your site, towards the top. Especially if your goal is to increase newsletter signups, you’ll want to be sure this is in a prominent spot.

Unusual Ways to Fund and Market Your Book
Some say the easiest part of publishing a book is writing it. It’s frustrating when you’ve toiled to create a well-written, thought-provoking, useful book then have it not sell as well as you’d like. In fact, few authors ever feel their book sells as well as they want.

Essential Strategies to Boost Your Visibility in 2015
What marketing strategies are working and what you need to consider as we move into 2015. If you want to be found by your ideal client, you need to online. But with myriad choices, what are the most effective strategies and tactics to put in place and focus on?

Social Media Audit – 3 Tips to Strategically Prep for 2015
This is a busy time of year, for both in business and in our personal lives. It may feel like an easy time to let up on your social media efforts, but that could end up biting you in the new year. You can take some simple steps now to make sure your online profiles start 2015 on the right foot.

SerenityVA Tweets of the Week-Special free e-book to you: The Best of the Publicity Hound’s Tips of the Week

Posted on by December 31, 2014

Twitter bird announceHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @SerenityVA on Twitter.


Special free e-book to you: The Best of the Publicity Hound’s Tips of the Week
Here’s a gift that’s perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.

Say Goodbye to Bad Habits: Five You Should Ditch in the New Year
Ditch these bad blogging habits before the year is out. Replace them with smarter ways of driving your blog forward and increasing the enjoyment you get from it.

Blogging is just like having a conversation
Once you get the hang of talking to the world through your blog – it’s kind of addicting. I mean, who doesn’t like to hear themselves talk (blog?)

The Sweet 16: Business Wire’s Most Read, Viewed and Shared Content of 2014
As we look towards a PR-friendly new year, they wanted to share the articles, videos and blog posts that your communication colleagues turned to this year so they can help you launch successful communications program in 2015!

What Digital Marketing Might Look Like In 2015
If anything, we believe that 2015 will see much more disruption and challenges for the marketing industry. We are an industry in flux. For some, this is great news. For others… Enjoy the conversation….

6 Predictions On The Future Of Content Marketing For 2015
Some trends emerging recently and think that they point towards the overall direction content marketing will be headed in 2015. Here 6 predictions on the evolution of content marketing next year.

9 sentences that need a hyphen
Sometimes, a hyphen is simply necessary for a sentence to read the way the writer intended. Check out these examples.

Marketing Trends I’d Love To See In 2015: Part One
Professionalism requires paying attention to the small details, as much as it requires paying attention to the BIG idea. The big idea, delivered with daunting typos and dizzyingly poor word choice, is an idea that will fizzle and be rendered small, no matter the inherent value.

Where’s Your Social Media Traffic Coming From?
It’s always imperative that you design social media strategies around your business goals. If you are leveraging social marketing to ultimately increase the number of sales and leads, then you can rest assured that social media traffic should be measured.

7 Must-Know Tips When Starting a Blog
Here are the few tips that can help you start up your own blog as well as helping other clients to step in the blogging world!

Ten Hooks to Resuscitate the Press Release
Here are 10 hooks, reminders, if you will, for besting other releases that hit an editor’s desk, and ensuring your news gets read
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SerenityVA Tweets of the Week-11 Social Media Statistics You Should Have Known Yesterday

Posted on by December 18, 2014

Twitter bird announceHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @SerenityVA on Twitter.

11 Social Media Statistics You Should Have Known Yesterday
Although they’re not hard to come by, we’ve identified some of our favorites. Here are 11 social media statistics that will serve as inspiration for an upcoming or existing campaign strategy.

Top Website Resources To Help Make You A Better Blogger
Blogging is a never ending voyage of discovery. There are always new trends, new software and new ideas to find but it can be difficult to filter out the nuggets of gold advice from the ocean of information across the web. So, we thought we would help by creating a list for you as a good starting point. Feel free to suggest any other sites you find that you think others may find useful.

Most Popular Posts on ProBlogger 2014
We’ve covered so much ground here on ProBlogger this year, and much of it about monetization – here are the top five posts this year in that category. Have you made the changes you read about in these posts? Which ones did you miss? Take this chance now to catch up – or pin it for future reference.

5 tips for better startup content marketing
It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for growth. With time and experimentation, we learned several lessons to share. We also made lots of mistakes. Following are the five most important lessons for you to use in your own content marketing.

Three Keys To Effective Business Blogging – Lessons From The Top Business Blogs Of 2014
In early October, Social Fresh published their list of the top business blogs of 2014. If you’re looking to start or improve your own business blog in 2015, take the time to visit each of these blogs to learn from their examples. As I was writing this post, I also came across a business model based on a three-legged stool. I found helpful synergies between those concepts and these three blogging standards from the Social Fresh post.

Do You Have to Optimize Your Blog Title For Search?
If you use Hub Spot or another platform to optimize content for search engines, you’ve no doubt gotten those little red SEO flags that remind you something is missing. Your blog title is one element of search engine optimization that deserves your attention. If you’re not optimizing your blog title, your content optimization system will make it known. And it’s tempting to want to jam in a keyword to satisfy the search engines. But what if you don’t? Will anyone find your post? Will it still get you a steady stream of traffic to your website or become buried in the archives?

Win More Pitches
If you’re in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches… no matter how great of a closing record you may have, is such a strange thing. There is no real science as to why one great agency wins over another one, and it’s not hard to find a litany of articles about how badly damaged the process is… and can be.

5 Reasons Blogs Will Never Die
In today’s digital world, blogs are as powerful as they are important. When done well, they inform, entertain and even motivate readers. Long before “content marketing” became the term du jour, businesses recognized blogs’ power to engage customers at every stage of their buying cycle

4 Ways to Show Your Employees You Care During the Holidays
Your employees are the lifeblood of your business. Without them, you couldn’t move forward! And they like to hear from you that you know how important they are to your business.

9 Ways To Make Your Author Resource Box Sizzle
Are you heating up the pages on your website with your author resource box? Why not make it as compelling as possible?

Develop Visual Strategy For Your (Business) Google Plus Marketing
Visual marketing is just where it is at these days, and Google Plus is a great place to do it.

SerenityVA Tweets of the Week–How to Write a Blog Post in Just 30 Minutes

Posted on by December 9, 2014

Twitter bird announceHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @SerenityVA on Twitter.

How to Write a Blog Post in Just 30 Minutes
When it comes to public relations, many small businesses and entrepreneurs balk at the cost of sending out traditional press releases. Why spend hundreds of dollars trying to reach journalists, bloggers and influencers through a press-release service.

How to use this helpful social media cheat sheet when planning your next event
One of the best infographics I’ve seen lately on how to promote an event beforehand, while it’s under way, and afterward using social media.

How to Improve Your Social Media Ads Using Brain Science
Are you advertising on social media? Do you want more attention for your social media ads? The way you design your ad impacts how much attention it gets with social media. In this article you’ll discover what the brain pays attention to and tactics for holding that attention.

Schedule Your Instagram Posts With 4 Great Tools
Improve your Instagram marketing and scheduling. Here’s four links with tips and tricks to kick start your Monday.

Goodbye, SEO: PR is the new king
Gone are the days of keyword stuffing and spammy links. Remember when you would search for something and come across a website riddled with nonsense words? Those Wild-West days of SEO are now recalled with a chuckle and an eye roll. The websites were never pretty and often full of junk and viruses, but they always seemed to pop up on top. Google has slowly made PR the focus of online search, and it’s up to you to capitalize on it.

12 ways to create a mailing list that will sell books
The key to a good newsletter list is simple really and the biggest piece of this is you’ve got to have something useful to say. While your friends and family might enjoy hearing about your latest book signing, people who happened onto your site and subscribed to your ezine might become bored with this information and unsubscribe.

Is it Time to Burn Feedburner? There are Alternatives
To build up a readership it’s crucial to offer your visitors to subscribe to your blog, so they get updated every time you publish a new post. The two most important channels are email and RSS. Social media, despite the hype, is only second priority in terms of effectiveness.

What PR pros should know about the Supreme Court’s Facebook case
This is a milestone in social media litigation, and whether it’s for personal or brand use, PR pros should monitor the case closely to share findings (and suggestions) to keep company employees of all levels out of trouble on social media.

Content marketing still not a huge part of budgets
A recent Contently survey revealed that 52 percent of marketers would be dedicating only a quarter or less of their 2015 overall marketing budget to content.

What Black Friday Can Teach You About Running a Small Business
Love it or hate it, Black Friday is a popular shopping day for many consumers. The 24 hours following Thanksgiving have a palpable energy in the retail world. Black Friday got its name because it is the day that retailers drive revenues out of the red and into the black.

The Business Blogging Editorial Calendar: How to Post Like a Pro
What is a business blogging editorial calendar? It’s a calendar filled with a schedule of upcoming blog posts. An editorial calendar helps publications plan ahead, develop seasonal content on schedule and provide an appropriate amount of targeted coverage for all of their important audiences. What’s relevant for the holiday season? How can we help moms on Valentine’s Day? What will resonate with guys on Mother’s Day?

Serenity VA Tweets of the Week–22 Facebook facts you should know

Posted on by November 14, 2014

Twitter bird announceHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @SerenityVA on Twitter.

22 Facebook facts you should know
Here is a summary of the most important parts of Facebook’s earnings call, including an analysis and what the future of Facebook marketing looks like for business.

30 Days to a Finished Book
It is completely possible! YOU can write a book in 30 days. In this replay from this podcast, you’re going to hear from bestselling thriller author and blogger, Joanna Penn. She’s going to share how she wrote her first novel during NaNoWriMo.

Self-awareness: Do You Know Yourself Well?
How well do you think you know yourself? Self-awareness is key to success in work, life, and relationships.

Blogger Interview: Sharing Pinterest Marketing Ideas with Jeff Sieh
Here’s the recording of the Hangout on Air event called Driving Traffic with Pinterest

Got Video? Build Engagement
There is more to creating a great video than just the process of development. It takes creativity, planning, and promotion to increase your business’s chances of your video becoming viral. Social sharing is a big part of this equation, but don’t leave out your other outlets like email and blog posts.

Amazon to Debut New Yorker Series
Amazon.com has announced seven new pilots, and one that caught our eye was The New Yorker Presents.

How to Increase Your Exposure on Twitter
Tweets with media receive 3 to 4 times more engagement – Include media in your tweets, this can be video, photos or video taken using Vine – Use more @mentions to increase your follower growth…

6 social media lessons from Billy Joel
Joel’s songs and public persona offer a good example for social media manners. If the Piano Man’s music has you “feeling all right,” you can put your social media fans in the “mood for a melody” by following some of these simple tips.

5 branding lessons from Coca-Cola Journey’s second anniversary
Coke’s PR team has learned many lessons over the two years of Coke Journey’s online life. Here are the top five, direct from Journey’s senior editor, Jay Moye.

Is content marketing an evolution of product placement?
Content marketing is the new product placement, or maybe they’re the same thing. Also, the outlook for getting paid to write novels and long-form journalism has improved.