Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @SerenityVA on Twitter.
How to Write a Blog Post in Just 30 Minutes
When it comes to public relations, many small businesses and entrepreneurs balk at the cost of sending out traditional press releases. Why spend hundreds of dollars trying to reach journalists, bloggers and influencers through a press-release service.
How to use this helpful social media cheat sheet when planning your next event
One of the best infographics I’ve seen lately on how to promote an event beforehand, while it’s under way, and afterward using social media.
How to Improve Your Social Media Ads Using Brain Science
Are you advertising on social media? Do you want more attention for your social media ads? The way you design your ad impacts how much attention it gets with social media. In this article you’ll discover what the brain pays attention to and tactics for holding that attention.
Schedule Your Instagram Posts With 4 Great Tools
Improve your Instagram marketing and scheduling. Here’s four links with tips and tricks to kick start your Monday.
Goodbye, SEO: PR is the new king
Gone are the days of keyword stuffing and spammy links. Remember when you would search for something and come across a website riddled with nonsense words? Those Wild-West days of SEO are now recalled with a chuckle and an eye roll. The websites were never pretty and often full of junk and viruses, but they always seemed to pop up on top. Google has slowly made PR the focus of online search, and it’s up to you to capitalize on it.
12 ways to create a mailing list that will sell books
The key to a good newsletter list is simple really and the biggest piece of this is you’ve got to have something useful to say. While your friends and family might enjoy hearing about your latest book signing, people who happened onto your site and subscribed to your ezine might become bored with this information and unsubscribe.
Is it Time to Burn Feedburner? There are Alternatives
To build up a readership it’s crucial to offer your visitors to subscribe to your blog, so they get updated every time you publish a new post. The two most important channels are email and RSS. Social media, despite the hype, is only second priority in terms of effectiveness.
What PR pros should know about the Supreme Court’s Facebook case
This is a milestone in social media litigation, and whether it’s for personal or brand use, PR pros should monitor the case closely to share findings (and suggestions) to keep company employees of all levels out of trouble on social media.
Content marketing still not a huge part of budgets
A recent Contently survey revealed that 52 percent of marketers would be dedicating only a quarter or less of their 2015 overall marketing budget to content.
What Black Friday Can Teach You About Running a Small Business
Love it or hate it, Black Friday is a popular shopping day for many consumers. The 24 hours following Thanksgiving have a palpable energy in the retail world. Black Friday got its name because it is the day that retailers drive revenues out of the red and into the black.
The Business Blogging Editorial Calendar: How to Post Like a Pro
What is a business blogging editorial calendar? It’s a calendar filled with a schedule of upcoming blog posts. An editorial calendar helps publications plan ahead, develop seasonal content on schedule and provide an appropriate amount of targeted coverage for all of their important audiences. What’s relevant for the holiday season? How can we help moms on Valentine’s Day? What will resonate with guys on Mother’s Day?