Step-by-step to updating fans on Facebook

This is a very easy, but important tool to use when using Facebook as a marketing tool. Not only should you regularily post updates to your fan page, but also send updates to your fans. The updates can be an … Continue reading

The 5 Dangerous Realities of Social Media for Business

The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on cue. By all accounts, social media is a … Continue reading

12 More Ways to Avoid Missed Opportunities on the New & Improved Facebook

Just when you start feeling comfortable with the latest round of changes to Facebook, along comes another series of new features that can throw you into a tailspin. Like me. For example, I voluntarily converted to the new format rather … Continue reading

Facebook privacy is becoming an oxymoron

Privacy Matters Facebook seems unable to stem the user privacy spill. Matters seemed to grow more serious this week when the WSJ reported that apps (including Farmville) were accessing user data even if the users had requested the strictest privacy … Continue reading

A business page worth emulating on Facebook

I can across a business page on Facebook today that is quite nice. Not only aesthetically, but also from a business standpoint. I get quite a few emails from artist, songwriters and other internet business owners on who to use … Continue reading

SocialEye: New dashboard allows businesses to measure social media ROI

Social media has become a needed aspect of most marketing plans. However, tracking the Return on Investment, including the time invested, has not been easy. That is until now. On August 25, 2010 SocialEye was launched. Overdrive Interactive has produced … Continue reading

How to Use Social Media to Increase Your Business

We recently had the honor of participating in the new tips booklet produced by Paulette Ensign of Tips Products International. This was an esteemed group of social media experts and how they were able to use social media to their advantage. Here … Continue reading

How to Use Facebook to Promote Your Products or Services

I currently manage and maintain several business pages for clients on Facebook. Over the past couple of years they have seen an increase in sales and interest in their services as well. When using this tool it is important to … Continue reading

Ring a ding ding…

The countdown has begun . . . are you going to meet the deadline? Last week I shared on Facebook with you the exciting new Stay-on-Track program recently launched by Ariane — and today I am writing this blog posting to … Continue reading