Serenity VA Tweets of the Week–Why Google+ Matters to Your Business and How to Use it Wisely

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Authors, did you make the list? Best Books For The Summer To Take To The Beach
Summer is almost here and going to the beach usually implies having some of the best books for the summer ready to go. Here is my personal list of summer beach reads for 2013. In my opinion they’re all great beach reads and I hope you find something you enjoy, something that you haven’t read yet.

Why is Your Content Boring? by Vertical Measures
Whether you’re pitching yourself, your product, or your ideas, with any form of communication, the conservative approach is generally the risky one. The middle of the road is a danger zone. It’s where you find road kill.

Three Reasons to Embrace Video Storytelling
Storytelling seems to be the buzzword right now in video. It’s not just the interview style of storytelling clients want. No matter how you tell the story, whether using interviews or a script, keep in mind, the components of storytelling such as emotional characters, a fun or dramatic plot, and engaging settings are more likely to land a great response and be shared online.

Why Google+ Matters to Your Business and How to Use it Wisely
Google+ profiles and content are now part of Google’s new search algorithm.

Facebook EdgeRank Explained [infographic]
Now, you probably think ALL your fans should see your posts, but considering the amount of posting on Facebook, that’s just not possible. So the EdgeRank algorithm determines which posts are seen by whom – assuming they’re online at or near the time Facebook places the posts in their news feeds.

3 High-Powered Reader Engagement Tactics
Here’s a quick tip – Before you publish your next post, read it out loud, and pretend you’re one of your readers. After you’ve read it from start to finish, if you can sit back and say, “So what?” then I hate to tell you this, but you’re not engaging your reader. Here are three high-powered reader engagement tactics to help you out.

3 Tips For Writing A Better Press Release
When writing a press release, break away from the stodgy old model built before people and businesses started communicating constantly through social media and mobile devices. Grab people’s attention, speak their language, and tell a story to prove why your press release is newsworthy – and worthy of their time and attention.

Hashtags Gone Wrong: 6 Examples of Unfortunate Hashtag Choices [WOW]
The implementation of the hashtag, which originated on IRC, is a big reason behind the popularity of Twitter. It is a useful way of both searching the site and tagging posts. On a more personal level, hashtags are used to emphasize points or even make jokes. Sometimes, they are even used in ways that make you fear for the future of humanity.

Want More Visibility for Your Blog on Twitter? by Nestivity May be the Answer
Nestivity turns your Twitter handle into a “Nest”, a place for you to connect with your followers in a more organized and structured way. 

How Content Marketing Saved this Brick-and-Mortar Business
Marcus Sheridan’s pool company was hit hard by the recession in 2008; He and his business partners discovered that in order to save their business, they had to get creative — fast. They decided to try blogging, and they started writing content for their site by simply answering their customers’ questions through their blog posts.


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