Joan Stewart
If you want publicity, don’t even think about using the “spray and pray” technique of pitching a one-size-fits all idea to several dozen journalists and bloggers, most of whom have very different audiences. Doing just 15 minutes of research BEFORE you pitch, and targeting only two or three of them, will often get you the coverage you’re seeking.
Publicity expert Joan Stewart, a former newspaper editor who has accepted and rejected thousands of story ideas for her newspapers and her blog, knows EXACTLY what makes a great pitch. She’ll explain her five-part formula for pitching. And she’ll give you 10 story ideas you can pitch tomorrow—great for when the idea well is dry.
You will learn:
- how to research journalists and bloggers.
- how to find personal information—like the names of their pets—in 30 seconds or less, and weave that information into your pitch.
- the one thing to look for in your research…if you find it, it’s like striking gold.
- an incredibly easy way to find out how to get in front of a journalist or blogger (most people NEVER think of this—this one tip is worth the price of the teleseminar!)
- how to let them know who you are, long before you pitch them.
- what to do when you get the story so they’re more inclined to interview you again.
Details:
- Date: Wednesday, January 9
- Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
(Enter your location here to get your local time) - Length: 60 minutes
- Cost: $25
Register or pre-order the recording.
Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.