This is an ongoing conversation. How does one measure their ROI on Facebook?

Facebook has provided a tool in which we can measure our ROI on Facebook if you have a fan page.  I can go into my fan page and look at the “insights” section on the left hand side of your page.  This is where I can measure exactly what kind of traffic I have had. It measures everything from male/female, to where your fans are coming from.

Of late, I have had some success with clients and their fan pages. For instance, I have several clients that have a newsletter. We have now taken those newsletters and “sliced and diced” them. We have posted them as notes on their Facebook fan pages such as Joan Stewart’s, aka, The Publicity Hound. What this has shown is an increase in sales.

How do we know that? Well, when I post the note, there is always a call to action. Such as, “read more at ….” or “sign up for my newsletter at….”. We have also been “tagging” her friends in these notes. You have to be careful when “tagging’ as it can be overly promotional, but if you believe it is of value to them, by all means, do.