You’ve got your ducks in a row, developed a new dazzling product and conduct a screaming product launch that is well received. Now how do I reach my audience and more important what must I do to hold onto my reader’s attention long enough to get my message across.
Rich Schefren of Strategic Profits shares some interesting thoughts and presents some suggestions to increase your engagements.
In today’s ever-hectic world, getting your prospect’s attention is harder than ever.
But it gets worse – because once you get attention, your job has just started.
Well-known copywriter and blogger John Carlton says:
“The most common blunder rookie copywriters make is to assume the reader will ‘hang in there’… Your reader will not hang in there. At the very moment you bore him, confuse him, or ask him to ‘bear with you’…he’s out of there.”
Does this sound familiar? Has it happened to you?: Doesn’t your own experience confirm it?
The truth is, readers don’t bail on your blog post, email, or newsletter and then come back to it again later. Just check your website’s bounce rate. Nope. Once you lose them – chances are they’re gone for good.
Now don’t get bent out of shape about this just yet. Because here’s something for you that’ll instantly make it easier for you to hold on to your readers attention. And today it’s my gift to you.
Have you ever heard of the Bucket Brigade?
You’ve been reading it, all through this blog post.
Phrases like: “But it gets worse”, “You see”, “Think about it:”, “The truth is”, “However”, “First” and “Frankly” are phrases that are referred to as the “Bucket Brigade”. They are phrases and words that keep the reader moving forward, providing a constant momentum. When done right, they make your writing seem more conversational. Even better they’ll turn your writing into a greased slide, making it almost impossible to stop reading until the end.
John Carlton said one of the easiest ways to come up with them is to “use the old journalism trick of ‘who, what, where, when, why and how’. For example: ‘Who else uses this secret?’ ‘What does this mean for you?’ ‘Why would I share such a valuable tactic with a stranger?’ ‘Where did I find this information?’ ‘How would you like to see it for yourself?’ “
Rich Schefren of Strategic Profits has put together a list of phrases that will help hold your readers’ attention.
You can grab your copy of the