I recently stumbles upon this author’s works as I was perusing the bookshelves at my local library. Real books, not digital!
The author is Richard Paul Evans and he writes a lot of faith-based fiction.
What caught my eye was the book “The Walk”. Why, because I’m interested in walking as I’ve been training for marathons for the last 2 years. The triple-bonus was it was a 3-part series of books.
So, I finished the first book and started the second book. I then looked at the inside jacket of his book and yes, he is on Facebook. (This was one of the items I talked about from my webinar series, Facebook for Authors.)
Here are 5 things he is doing to maximize his presence on Facebook:
- Responding promptly when I tagged him in a post in which I commented about his book
- He knows his target market and he uses that information to keep them involved by having weekly events, such as “Good Deed Friday” or “GratiTuesday”, etc…
- A contest. All I had to do is click and enter a contest to win an autographed reader’s copy of his soon-to-be-published book 4 in the walk series: A Step of Faith
- Posts snippets of his books on his page
- Uses the events tab to let his readers know when and where he will be for his book signings
This is just a sampling of what he is using for fan engagement. What are some of the tricks that you use to keep your fans engaged and keep them coming back for more?