Serenity Virtual Assistant Services

I have been one busy virtual assistant.

This social networking phenomenon is the hottest thing going right now. It can keep you tied up for hours on just one site.

My newest posting is on http://www.squidoo.com/virtual_office_assistant. And this is just for starters.

There are several reasons that I am creating all these profiles on sites such as Facebook.com, Squidoo.com, LinkedIn.com and MySpace.com

1. To drive more traffic to my website and blog
2. So I can become efficient at creating a profile and therefore offer the service to my clients.
3. It’s just plain fun!

I am always looking for fun and innovative ways to bring a certain level of expertise to my business and this is definitely one of them.

I look forward to the next phenomenon.

I learned an invaluable lesson yesterday.

This is for all the VA’s out there and internet marketers.

When posting a newsletter, do not send a newsletter with HTML!

I spent a lot of time yesterday working on a newsletter for a client that insists on sending a HTML newsletter. I have tried to suggest that she do a plain text newsletter on numerous occasions. But as she is the client I do as she asks.

When I sent the newsletter to her and myself it looked different on her screen and mine. On my screen it was exactly as I formatted in, on hers, well let’s just say it looked horrible.

I don’t know enough about HTML to know why that happens, but apparently it has to do with screen resolution and so on.

I spoke with my mentor Joan Stewart, aka, The Publicity Hound, and she quoted a few pages from Tom Antion’s ebook “Click”.

Here are a few points that he makes regarding the cons of sending a HTML newsletter:

• “You will clearly lose readers who either cannot read HTML, don’t want HTML because of the larger file size, or aren’t allowed to receive HTML emails because of corporate restrictions.”
• “It’s much more work for you to prepare HTML emails and make them look good.”
• “HTML file sizes are usually bigger than an equivalent text based newsletter so some people will resist subscribing because they must pay for download time and file transfer amounts.”
• “HTML newsletters are more difficult to forward and frequently get corrupted in the process. This means you’ll lose recommendations because the person receiving the forward either can’t read it, or it looks so terrible they don’t want to read it.”

And here is the main point:

• “Myself included and all of the people I know who make more than 1 million a year on the Internet will not use HTML email. . . . Now doesn’t that tell you something?”

I hope it tells you something as well.

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Christine Buffaloe
Serenity Virtual Assistant Services
“Creating Serenity from Chaos”
chris@serenityva.com
www.serenityva.com

This morning I was on a call with one of my clients and we were talking about Media Plans. She is hosting a teleseminar October 30th through November 2nd on “How to Create a Media Plan for 2008”. For more information click on http://tinyurl.com/2fs4ze

This teleseminar is not only for PR professionals, but for authors, marketing managers, publicists, non-profits, government agencies, speakers and coaches.

I am signing up for this course because a majority of the work I do for my clients is related to generating traffic to their websites. I have talked about article posting as one way of doing this. There are so many other means at my disposal that I would like to get in on the action.

One way of doing this social networking. MySpace, Facebook, YouTube (just to name a few) are leading the way in website promotion.

I want to be in on the cutting edge of this information. Don’t be left out in the cold. Sign up for this exciting and informative teleseminar!

I have to admit it, my website is not very appealing.

I was talking to a prospective client yesterday and she took a look at my website and my blog while she was talking to me.

I admitted that I hadn’t taken the time lately to post anything to my blog. I felt that I was just too busy. Well, that’s not exactly true. I just haven’t taken the time to do it.

My mentor, The Publicity Hound, constantly expounds on the importance of blogging. I mean, every week in her newsletter she at least mentions that. I not only read the newsletter, but I proof it and archive it to her blog. I read it at least 3 times a week. You would think that it would have sunk it by now.

The reason she thinks that this is so important is that it will drive traffic back to her website. I agree. So far, it is working fabulously for her.

I also mention this to clients and prospective clients as well.

One of the reasons that I don’t do much blogging is that I don’t like my website and so I guess I just ignore it. I keep saying to myself that I am going to get to it one of these days.

That day came yesterday when the prospective client said that one look at my website would turn clients away. Deep down inside I knew that, I just didn’t want to face it.

Aletta de Wal advised me to hire someone that could help me with it because as we all know, time is money.

So today I have a consultation with a graphic designer and a web guru and I am hoping to turn it around.

Stay tuned.