I was having a conference call with one of my client’s today and we discussed the importance of personal involvement in your social networking sites.

I maintain the pages of several of my client’s social networking sites, but there comes a point where, as a VA, I can only do so much. That is where the client has to be an active participant.

I have many clients that travel quite a bit and just don’t have time to check every day or even every other day. That is where I come in. I can check their pages, send out postings, answer generic emails, but that is where it ends.

There are times when someone is asking a very specific question or sometimes it is personal. From that point, I will contact my client and let them know of these things.

LinkedIn is a perfect example of that. There is a Q & A section that is extremely useful in establishing yourself as an expert and increasing your exposure to potential connections. That is where the client has to be active. I can’t do that on their behalf.

When I hear that time is an issue with all the traveling, the perfect time to address these things is when you are sitting in an airport, have a moment or two between conferences. Perhaps, stay in for the night rather than go out with the group.

It is the client’s responsibility to manage this aspect of their social networking pages.

I participated in a 2 day Webinar this week that was given my Nancy Marmolejo of VIVA Visibility. She actually listed a weekly planner on maintaining your pages without becoming overwhelmed.

There were other VA’s on the call and I know from listening to them, that they have the same concerns.