This is something that I highly recommend to all you authors, speaker, event planners and PR specialist.

Post your events to online event calendars.

Here are the ones that I highly recommend:

—Full Calendar The cost per post is $19.95, but let’s say you have an event that you would like to post in the Los Angeles market. Full Calendar has a database of well over 350 media outlets that they will send your event to. That includes print media and other online event calendars. Well worth the cost.

—Authors and Experts is a free online calendar posting. You can either join or post for free.

—Eventful.com is also free. You do have to register to be able to post there. Full Calendar also posts your items to Eventful.

—EventCrazy.com, another freebie.

—Craigslist You can post your event to there online events calendar. The posting is only available for 2 weeks though. Again, if you post to FullCalendar.com, it will be on Craigslist.

—PacketOnline forwards your news to 13 of the most appropriate newspapers in Central New Jersey.

—Topix.net. You can register to their portal and post your event. You do have to change the location that you would like your event posted to by city. Again, this is a free service. You cannot post anything that is more than 30 days out.

—SFStation is a San Francisco based online calendar. It is free, but you have to register to have an account.

—Minority Professional Network. They claim that their site is visited by hundreds of thousands of culturally diverse and women professionals across the US and abroad.

These are the sites that I use to post my clients events. I have also recommended these site to other PR experts. One in particular found that she could save alot of time and money by just posting to these online calendars. Your VA can assist you with all this.