That’s a loaded question and does not have a right answer.

Obviously, each business has a unique set of products/services, target audience, and profile. You want to make sure that your website is fresh, attractive and informative. People visiting your website want to see something that piques their curiosity or interest in you. Or put another way, “What are you going to do for me that will… (Fill in the blank). Always keep that ideal customer in mind when crafting your message. The content must be relevant, new and, of course, SEO “friendly”.

For a good SEO campaign, each page needs to be both keyword-rich and current. That means pages that they are updated frequently with good (relevant) content that is keyword-rich and unique. There is no advantage to using a template or basic page format and tweaking the content. Search engines will not know which page to rank for what keywords; you will be in essence competing with yourself. Similarly formatted content can easily be classifies as duplicate content and you might be penalized or ignored by the search engines.

Your business website should have the number of pages that is right for you. There is no exact number. People access your website to learn more about you and your product or services. Make sure there is adequate information that establishes you as an expert in your field or industry with a product (or service) that delivers solid results, value, and customer satisfaction. Testimonials speak volumes about your credibility and expertise.

Accomplishments both impress and can entice potential customers to act. Use pages to anticipate and answer questions or concerns with solid, concise references to reputable content. Search engines determine the quality of each page in order to provide the best possible results for the searcher. As long as they serve a purpose with fresh meaningful content, there aren’t too many that can dilute or penalize your site.

If you get stuck, go back to the basics. Ask your loyal customers what about you attracted them to you and capitalize on any input from them. Review your competition’s websites. Does your website communicate your passion? Is there a clear message that promises value and results . Remember your mission and endeavor to effectively communicate it through the content on each page.