When Sandy Rees of Get Fully Funded worked as marketing director for the Knoxville Second Harvest food bank in Tennessee, her most successful strategy was creating a profile of the ideal donor, and then marketing to that niche.

The food bank did its research and discovered that the vast majority of donors were women over age 50, who attended church regularly.

“We needed to be speaking in front of every woman’s group in every church in town,” she said. “We did. We knocked their socks off with the presentation and we had a special call to action at the end. It worked like a charm.”

Rees says nonprofits that don’t take the time to research, study and market to their ideal donors are leaving money on the table. They’re also missing numerous publicity opportunities because if you don’t know your donors’ profile, you can’t target the media that are reaching them.

She will team up with Joan Stewart this Thursday, Oct. 27, to present her best tips for nonprofit PR during the webinar “Failproof Publicity Tips for Cash-strapped Nonprofits to Raise Money, Recruit Volunteers & Promote a Worthy Cause.”

We’ll share dozens of tips, tricks and tools that will help you save time and money communicating your story to the masses–and achieve the results you need.

Read more about what we’ll be discussing, and register here.