Do you have clients that want you to promote your events? Do they put as much time into promoting the Do you put just as much effort into promoting the events when they’re under way, and afterward, as you do before the big day?

I’ll bet they don’t.

That’s why I was thrilled to find these tips galore from social marketing expert Justice Mitchell on how to create social content to promote live events before, during and after they occur.

Even if you don’t do all of them for smaller events you’re hosting, you’ll find lots of new ideas like these:

–At 5:30 a.m. the day of the event, release a breakdown of the daily agenda and tweet agenda items at 15-minunte intervals.

–At 7 a.m., shoot Instagrams of your staff setting up for the event.

–At 8 a.m., take photos of people registering and upload to your Facebook gallery.

–After the event, send everyone who attended a survey and get immediate feedback. Ask questions that encourage constructive criticism.

–Use these attendees as a “think tank” for planning next year’s event.

–Create an updated version of your event page with the following year’s date and information. “If you don’t have it, that’s fine, but you can give a sense of the future and not just have a dead digital property until the next event occurs.”

Read all his tips on Social Content Marketing Planning for a Live Event.

Notice he encourages the use of hashtags throughout the entire PR campaign. If you aren’t sure what a hashtag is or why it’s important, you can get help. The video replay of a webinar hosted by Joan Stewart, “How to Use Hashtags: The New Search Tool” explains all the ways to use the symbol # in your social media messages and make it easier to attract new followers.

When you buy the replay, you’ll get a big bonus package that includes a checklist of questions to ask yourself so you create the most powerful hashtag possible.