The entire point of hiring a virtual assistant is to take care of those pesky online tasks for you. Sure, you could spend time contacting tech support for your websites, looking up FAQs on social networking sites, watching how-to YouTube videos, taking webinars, and even enrolling in community college classes to keep your presence known on the Internet, but this learning curve takes a lot of time.
An expert virtual assistant, like Christine Buffaloe, keeps up with the ever-changing online nuances for you. It doesn’t matter what business you are in. The right virtual assistant will make it their business to know how to market your business.
How can she help you? What’s your next project? I’ll use a general example: You’ve got to get the word out about your newest product or service. This product could be a new recording, a new book, or a new business venture. Or perhaps it is a grand opening, a special event, or a discount on your services. Of course, you want to announce it to the world, and what better way than via the Internet? But where do you start? You start with an expert virtual assistant.
Here is just a sampling of 10 ways your expert virtual assistant or online business manager can help you manage that new project:
1. They can handle online research for you.
Don’t know where to start? If you need to find the best places to post an ad, choices for a great name for your new website, and the hottest spots to post a social networking profile, Chris will do the legwork for you. She’ll tell you how long your project will take, and inform you of the technical know-how involved. You can decide if you want to take it from there or let her run with the ball.
2. They can create an online presence for you.
Give your expert virtual assistant the info they need—bio, photos, media—And they will be your online “agent”, creating profiles for you where you need them, using your favorite colors and fonts, like at my blog. Christine can upload this kind of stuff to your website for you, too! If you want to make changes, your virtual assistant will safely keep your online passwords under lock and key and will only share them with you, so you can go into your new profiles and tweak them to your heart’s content.
3. They can do your online and offline “housekeeping” jobs.
They can set up and maintain your email lists, categorizing them so you can target particular email blasts to specific people on your list. They can categorize your Facebook friends and tweeters, too. Need to dump a bunch of inactive friends? Need to clean up your existing email list? Your expert virtual assistant can handle database management tasks with finesse.
4. They can help you compose and send off email blasts and e-newsletters using online email programs.
Your expert virtual assistant knows how to make your messages look good for email. And if you want them to deal with getting the message about your new product or service to your email list, they can handle sending it out, managing subscribers and unsubscribers, report who is reading and responding to your newsletter, and more. Hand it all over to them and you won’t need to deal with email management again.
4. They can proofread and write for you.
I like to think of the Internet as a big billboard. Make sure you look as good as you can by allowing your expert virtual assistant to proof your next email blast, your next blog post, your next advertisement, and your updated bio. They can even send an email on your behalf, saying, “Hello, I’m Chris, Anne’s virtual assistant…” This will certainly impress your friends. Your expert virtual assistant will make you look mahvelous, dahling, on the World Wide Web!
5. They can do the stuff you know how to do but don’t want to do.
An excellent virtual assistant doesn’t mind checking through a long list of possibly dead links, uploading a lot of media—mp3s, video, photos—to various websites and social network profiles. There’s no shame in admitting that you don’t want to do those tasks. You’ve got better things to do.
6. They can flag you to posts that need your personal attention.
No time to deal with social networking? If you haven’t the time or inclination to post to Twitter, Facebook, Yelp, and other social network platforms about your new product or service, and you have timely info to convey, let your expert virtual assistant do it for you. They can interact with your fan base for you. Send them your 140-character message and they’ll get it out online. Send them your new product links, and they’ll tell the world about them.
7. Virtual Assistants can do all kinds of personal things for you if you wish.
They can sift through all the junk messages and send you the gold, the real business sales and inquiries. They can even handle product fulfillment for your online store. They can check for phone messages from online services like Grasshopper, transcribe podcasts and webinars for you, and act as your headhunter or recruiter to help you find excellent job candidates for your expanding business. A virtual assistant can even help you find the best travel deals for your speaking engagements (but they don’t do windows, and they don’t pick up your laundry for you).
8. They can be your personal techie.
Serenity Virtual Assistant Services partner’s with her husband who heads up SEO (search engine optimization). They can write in code for your website and other online profiles. And if they can’t do something for you, they can contact tech support on your behalf so that they can do it for you.
9. They can be your online secret agent.
They can subscribe to Google Alerts on your behalf to find out where your products and services are being mentioned online. They can track comments on your blog and monitor feedback about your newest postings.
10. They can handle damage control.
Did you spend a lot of time posting something to your WordPress website, but it looks terrible and you can’t fix it? I often contact Chris and she is able to help me fix the problem. Did someone hack into one of your online profiles? Call on your virtual assistant for help. They can back up your online info, keep track of your passwords in case things go awry and you can’t get in to fix it yourself. And they can preserve your online reputation by spreading the best about you, your products, and your services.
You’re never really “done “with your virtual assistant, keep in touch with them. Chris often alerts me to news about the ever-changing landscape of the Internet. They’ll let you know of the newest places to get the word out and how to do it. They’ll teach you about ways to improve your online presence. And if you ever find that you need help with tasks that are outside of their scope, they’ll refer you to other experts to continue to grow your business. And like Chris, they continue to be your online friend.
Anne Roos is a professional writer and author of two published non-fiction books. Anne has over twenty-five years of owning her own business as a professional musician. Words and music are my loves and marketing is my thing. Therefore, I’m comfy adding interesting tidbits and morsels to blogs and social media pages to whet readers’ appetites.